Harnessing the Power of Users to Propel Your Business
There is a new way of doing business that is growing in popularity. Businesses are allowing their customers to do…
The Top 5 Ways to Trigger Better Emails for Content Marketing
One of the things that I get asked about the most in my role as Chief Strategy Advisor at the…
How Chatbots Are Transforming Marketing in 2017
I know what you’re thinking – when will the world of marketing just stand still for a moment and let…
3 Common Email A/B Testing Pitfalls – and How To Avoid Them
When creating content for an email, it’s tempting to guess what your audience will respond to. But that’s not necessarily…
Selecting A Marketing Automation Solution – An Interview With Cathy McKnight
Selecting today’s marketing technology solutions is no easy task. From content management, to email, marketing automation, social media, and analytics,…
Take These Tips and Turn Your Subscribers Into Customers
The main purpose of email marketing is to bring revenue by acquiring subscribers and turning them into customers. For quite…
19 Essential Marketing Automation Definitions Every Marketer Should Know
If you really want to understand what marketing automation is all about, then you have to understand the language that…
Tips for Creating & Scheduling Your Marketing Campaigns
A marketing campaign does the job of promoting a product using varying media platforms, such as radio, television, print and…
4 Great Ways to Ensure Your Customers Come Back for More
A lot of marketing is solely focused on gaining new customers. It’s easy to see why this is the case…
Hello, 911? This is the New Social Media Manager
There are many emergencies that happen in our careers, but nothing stings more than a Social Media manager’s vibrating phone…